Dsquared Twins Take to the Airwaves
Dan and Dean Caten, the twin brothers who founded Dsquared, are taking to the airwaves for a new radio and tv show. Known for their outgoing personalities, the twins seem a perfect fit for the gigs. The radio show gives them a chance to talk about the music they use for their runway shows. And a new TV show focuses on contestants who want to start a new fashion line.
Last week, they finished taping “Launch My Line” (originally announced as “Celebrity Sew-Off”), a new fashion competition series they are hosting on Bravo. The premise: 10 professional fashion designers are paired with pop-culture notables who all want to launch their own fashion line. Scoop boutiques co-founder Stefani Greenfield and boutique owner Lisa Kline sit as judges. “We got really attached to these people,” said Dan and Dean, finishing each other’s sentences. “We were there to be mentors and give them constructive criticism to help them grow, and create, and develop their inner selves. We’re not there to be bitchy. We tried to pull everything we could out of them. And we got teary eyed at the end. Sending someone home every other day is really tough.”
Since North America associates Dsquared primarily with jeans, they said, they deliberately wore three-piece suits on the show. With Launch My Line wrapped in Los Angeles, they took a red-eye to New York to record their new, monthly radio program for Sirius XM satellite radio, Dean and Dan on Air: Style in Stereo. “We started to realize how much people appreciated the music from our shows. We always get requests for CDs, but then you have to pay for rights or whatever. By strange coincidence, we met the president of Sirius and he asked us to come in,” said Dan. Each hourlong show is mainly about the runway music from a particular season.
The duo wants to raise brand awareness in America and get rid of the idea that Dsquared is all about jeans. The new TV show sounds especially interesting. The departure of Project Runway from Bravo’s stable of shows has provided a great opportunity for their new tv show, which sounds like a cross between American Idol and Project Runway.
Square eyes have never been as desirable as with the launch of the first-ever Dsquared² sunglasses collection. Canadian design duo Dean and Dan Caten have gone from strength to strength in recent years and now they have focussed their creative gaze on the one luxury accessory for which the future is sure to stay bright, economic doom and gloom be damned. The range is apparently inspired by Seventies hip-hop but there’s no bling in sight, the metal and acetate frames adorned with just a hint of gold: tasteful and discrete detailing that is ideal for our straightened times. And all eyes will be on male supermodel Tyson Beckford, who is sporting the Dsquared² shades in the brand’s new ad campaign