Sales 6
Posted in Dsquared on May 26th, 2011 by admin – Be the first to commentShopping guide: I’m really sorry, sir, that you really made me feel very embarrassed. Because of our price policy is blatantly, so in addition to some of the season when the discounts, the rest are sold at the original price. This ensures that as a customer you buy clothes at all times no matter what the price of most true, most real quality. To say this dress really right for you, you see … … (switch to selling up the communication) is of course good-looking clothes, be sure to try it see the effect, sir, this way please!
four-point
Wang
Every day we check out what to do but expel our customers thought I was doing a very good knowledge
68
sales scenario your company is now 6.5 fold, the future will not have a lower discount
error response
× 1. that says no, generally not
× 2. do not know, it depends on company policy.
× 3. is not likely, the discount almost the same.
problem diagnosis
blurred. This not only would not achieve a clear interpretation of the role of promoting the customer buying process, but also more confusion for customers to miss the timing of customer purchase decisions.
shopping guide strategy
customers to buy clothes very often based on feeling, but this feeling is often very fragile, so the customer shopping guide sure to feel good at mobilizing and stimulate customer enthusiasm and desire to buy.
the present case, this kind of problem when a customer asked to desire, absolutely can not use vague words is not self-confidence to deal with, because this will only increase the difficulty of the customer’s decision to extend the decision time is not conducive to increase store current performance.
language templates
shopping guide: This is your peace of mind, our customers based on Wuhan Reds apparel and responsible attitude, mastery of the discount is relatively strong in principle, will not casually make a fuss about the discount on the chaos. Furthermore if the discount is very confusing, you will not have to buy them a sense of security, you think so?
shopping guide: This is your peace of mind, our Red Dress is fairly standard in this respect, of course, the customer is responsible for the performance. If we discount chaos, one day less than the day, even if the clothes you are again like the time of purchase will not have a sense of security, you think so?
shopping guide: This is your peace of mind, our clothing has a real quality assurance. We are on the Reds in the discount stores are also relatively strong in principle, would not lightly make a fuss about the discount on the chaos, one day less than the day, otherwise, you can they have a sense of security it? So, you can rest assured to buy your favorite clothing!
four-point
Wang
customers to buy costumes are often based on feeling
shopping guide to use clear language to promote customer self-confidence to buy
do not discount a sale of 69 scenarios, do not buy three discounted, and if so I will not buy a
error response
× 1. then consider it your own
× 2. The price is very cheap indeed.
× 3. not to, you know it is difficult to do.
problem diagnosis
shopping guide for him at this time or re-active steps to push his hand, the customer will probably buy a few. If you do not push the customer shopping guide full forward, but said some sarcastic comments, it is actually driving customers away, is likely to hand the results of this can be also be introduced to our initiative.
shopping guide strategy
Due to defects in the stores shopping guide language played out every day to leave the scene of active expulsion of the customer, but we do not know, but also continue to use the wrong way to communicate with customers, continue to take the expulsion of the customer to leave. In fact, every store sells every two or three at least have less clothes, but we have some of the terminal managers, and knowledge, but also to such cases occurred repeatedly in the store.
shopping guide words to the effect really is, inventory and backlog, so the shopping guide of the language practice is very important. In the present case, shopping guide to first identify each other’s feelings, and praise the feeling of clothes on the body. If the person or the ton of bricks, the last owner of the application or additional gifts to the other concessions deal. To make them feel that we have in trying to help him solve the problem, and to tone sincere, sincere, so even if the final does not make any substantive concessions to customers, but customers will know you really tried. Many times the customer is not necessarily directed at that point discount, the key is he wants a reason to buy or step!
language templates
shopping guide: Yes, if I were you, buy three and I would hope that more businesses to give me a discount. But then again, a piece of clothing fabric to be able to do so well and he likes to style the customer is really not easy. If it does not look good clothes to wear, even in the cheaper price, you may not consider, you think so? In fact, this dress is the most important thing you wear them … … (plus selling points and praise) If they are not wearing your body more than a pity! So be it … … (by gift or VIP treatment, etc.)
shopping guide: Miss, I can understand your mood. If I were you, I also think you should get some more to buy some discount. However, it must ask you to bear with me, you, as our old customers must also be clear that we store the clothes are high quality pieces, and we have always insisted on price blatantly real, so would also like to ask you more understanding and support of my work. But taking into account your situation, so be it, I send you a very practical gift, you seen it?
shopping guide: Wow, this really is a pity, because these pieces are particularly suitable for you, which one are less pity. Well, I try to look at your application, you first wait … … (to apply to the boss, so that customers know that you solve for him) Miss, I’m awfully sorry, we do not approach the price you, but our boss decided to send you a gift, be grateful to you for your consistent support of our shop, a mind also request you to accept!
four-point
Wang
let customers know that we are trying to help him, even if the final does not give customers more easily compromise
you shop selling clothes scenario 70, when starting discount ah
error response
× 1. usually the time in the season.
× 2. Our brands are generally not discounted.
× 3. that I’m not sure, depends on company policy.
× 4. We are only VIP customers some discount.
problem diagnosis
caused regret. Such answers have a common drawback: there is no sense to stimulate customer enthusiasm and initiative to promote customers to buy Buy Now!
shopping guide strategy
customers always want the lowest price to buy the best clothes, so customers are willing to wait. But we can not wait for the shop, waiting means that the increase in inventory means that the decline in sales, which means missed sales opportunities and customer needs also means that time can not be met, shopping guide should understand that clothing is impulsive consumption goods, Many customers are buying more than random acts of purchase, so the shopping guide should not allow the customer to keep a cool head and rational choice. We can consciously use inflammatory language and the most appropriate reason to stimulate the purchase desire and passion for the customer to buy and promote the customer to immediately make a purchase decision.
language templates
shopping guide: Oh, many customers are concerned about this issue, but there is no way to determine a clear reply to you. Generally in the season when it is more likely to have discounts, but not 100%, like last season when it is more likely to have discounts, but not 100%, like last year’s season has already discounted a lot of models sold before empty, so you do not like clothes that time there will be. In fact, this dress to wear your special atmosphere, the style is also very suitable for your style, whether it is clothing for work, or participate in activities are very appropriate to wear, like this style so do not lose the opportunity is really a pity.
shopping guide: Miss, you must first tell you cry Sorry, this question I really can not say. But having said that, we usually discounted, almost most popular models have been sold almost the same. This paragraph as you like, we are selling very well, every day to sell three or four, and now the Treasury had any in stock, so if you like have to seize the opportunity, if missed, we must think next year is is not there a similar style.
shopping guide: Miss, you really will buy anything. Indeed, when a discount is to buy cheaper, but are generally discount code in the season or off when there are many best-selling models to that time is not without breaking code. This dress like it, regardless of material or workmanship are very good, really right for you, I can feel it you like. In fact, one their own clothes encounter is not very easy, I am really worried about this dress when the time is there, if not, how much a pity. You say, right? So I think if you like to buy now, so to give myself a pity!
shopping guide: Miss, I understand what you mean. When a discount is to buy things cheaper. But the clothes are generally in the discounts is about the time last season. You buy a dress you like, you can not wear a few times to be there can not wear, and really is a great pity. Therefore, the number of terms from the dress, bought last season, when in fact more expensive, you say, right? Besides, that time is not necessarily well this dress, so if you like, I really urge you now have to seize the opportunity to miss an opportunity, you have to see next year is not a similar style.
four-point
Wang
hesitant when the customer, shopping guide to promote the customer must have made a conscious decision.
sales discount clothes bought 71 scenarios to play such a calendar harm, really Wohuo, you bear the consequences of my post.
error response
× 1. These are the stocks
× 2. has now been almost a season.
× 3. because our stock has been sold almost the same.
× 4. These are the remaining, code number does not have it all.
problem diagnosis
shopping guide no detailed description for the customer because now discounted, so there is no psychological sense of balance and old customers. This simple machine has no convincing answer!
shopping guide strategy
First, stand in the customer perspective
customers feel recognized, and in good faith reason for customers that are discounted, the key is to find a way for customers to have a sense of balance psychologically.
language templates
shopping guide: Miss, you have to think so I can understand. In fact, you know, we here never mess discount, promotion must be a reason. From the last time you came to almost two months now, you may not notice too busy, you see, these are not in this season’s clothes, many sizes are not homogeneous, and also wear and now can not buy back a few times, so we are preparing for the new few days. I also want to give you two days to call it.
shopping guide: Yes, if I see a difference between the discount, and my heart will surely be a bit uncomfortable, so I can completely understand your feeling. But you do not mind, because going into the season’s time, these are our unsold clothes this season, although the quality, style is also very good, but most sizes are not homogeneous, it is precisely for this reason, only there is such a discount.
shopping guide: Yes, if your heart would surely be a little uncomfortable. But you do not mind, because seasonal clothing for faster, so you feel just a month or two, but for us, but the entire quarter has passed away. You look at the new goods have arrived, fresh do, I’ll show you a look.
Wang
four views: Gold shopping guide should be kept in the handling of customer confidence crisis, natural, firm voice.
72
company provides sales scenario can not be discounted after the gifts, the two should be the customer is
error response
× 1. We can not send gifts after discount was.
× 2. discounts and gifts can only choose one, not both.
× 3. Would you like to choose a discount, or to select gifts.
× 4. is really no way to do this, we have to you a discount.
× 5. These gifts are cheap, you can not take out some money to buy.
problem diagnosis
first four shopping guide language of mechanical explanation for no reason, without any convincing.
shopping guide strategy
shopping guide must learn to .
present case, the shopping guide should give customers advice and accordingly determine the direction of their main push, but not to let the customer choose. Shopping guide can do the job from the following aspects: either to strengthen the value of gifts and recommended gifts; or weaken the gifts and recommended discount; or discount, while recommendations to make concessions, such as the end of the event to tell the customer extra gifts to his reservations.
language templates
shopping guide: I could see the gifts you’re like us, but I’m really sorry to the customers during the event we can only choose the discount or two choices —- select gifts. In fact, I do feel that these gifts of great value, if bought on the outside to spend the money better, I suggest you take our gifts, because these gifts are a great help. . . . . . (Strengthening the role of gifts)
shopping guide: Oh, I’m sorry, we have the content of this activity is to let customers choose the discount or premium. In fact, I still feel a little better off, the most important thing for you to wear this dress look good. You do not is because these gifts to buy this dress, you say it?
shopping guide: Oh, must you make me embarrassed. The event is to let our customers choose the discount or premium, is really no way to get the two options you have both, but please bear with me. (Customers are still reluctant to accept) it seems you really like our gifts, then so be it, if the event is over, do have extra gifts, I will leave you one, and then call you to come up, you see Is that alright? (According to the situation after the event gifts to customers to call)
four-point
Wang
shopping guide should learn to
clothing sales scenarios you have just 73 said they do not discount the time of listing, but later it hit a more than a low.
error response
× 1. You do not worry, your grade is not the same.
× 2. clothes this way, the seasonal goods almost never discounted.
× 3. the company have the final say, we can not help.
problem diagnosis
shopping guide strategy
all customers because the interests of any purchase dictates, will be warm from his pockets of money to the feel so much pain, but why are customers willing to pay and duty-bound to do it? Through a lot of in-depth analysis: In fact, customers are hoped to obtain benefits through the purchase and avoid pain. Research has shown that painful decisions to drive customers to three times larger than the benefits. So difficult to make a decision in the customer when shopping guide customers through to buy their way to encourage customers from the immediate decision, and the best way is to tell him what to do benefits and, if the results do not do pain. At the same time impose a customer pleasure and pain, can make the purchase of 50% success rate.
the present case, a discount shopping guide can tell customers the reason, there are customers to buy discount clothing for the adverse results, move the interests of customers, so that it take action immediately
side template language
shopping guide: Yes, you said, this situation does not appoint people feel comfortable. But you can from a different angle to think, you can now buy a full season, then you can wear, if one only because of their own clothes to wear faster because season two can not wear, from the number of times to wear it, but it is still children more cost effective to buy early, you think so?
shopping guide: Yes, you’re right. There are two prices for the same goods, if my heart will not feel well. Only clothing is seasonal, pandemic and fashion factors, coupled with the season not a lot of size is not homogeneous, so prices will vary. But of course, seasonal clothing fashion sooner through cost-effective, or buy only wear two can not wear, the more a pity, but it is more expensive as you think so?
four-point
Wang
infliction of pain and pleasure at the same time, can greatly enhance the store’s sales.
sales scenario 6 of 74 other brands to fight off, is also rich in gifts than you, you too inflexible.
error response
× 1. You are not to buy gifts.
× 2. in fact, still lies in the sheep wool.
× 3. Sorry, we can not help.
× 4. gifts is not important that the clothes is good.
× 5. We are not so fancy, are the real discount.
problem diagnosis
shopping guide strategy
when customers take us and, when compared to competing brands, shopping guide do not discredit opponents. This is not conducive to establish their own form of angle, and did not give customers enough to face, once customers feel there is no face, we are in fact competition is the customer into the brand.
the present case, as a shopping guide sure to learn to take the initiative to benefit the customer focus to our terms and homeopathic guide and promote the customer’s buying process, not the old problem in a tangle. So, shopping guide and thank the customer can first identify the proposal, the courage to admit that we neglect in this area and defect, and then gently emphasize the advantages of our clothing, and the focus shifted to the customer’s clothing up.
language templates
shopping guide: Thank you for your valuable advice, I know you say but also for our good. I will reflect this situation to the company immediately, as soon as possible to satisfy more customers on premium requirements. But I personally feel that in addition to gifts, the fact is more important is whether the clothes you buy to your satisfaction, after all gifts only subsidiary things, of course, the clothes can not grab the limelight is, you think so? May I ask you here today mainly to see. . . . .
shopping guide: Yes, you raised the issue very well, which we did in some ignored. Because we have always been quality and service in the clothes to work on, so we did very well in this regard, there are many repeat customers. For example, one of your fancy this. . . . . . As for the gifts section, we will immediately reflect with headquarters to make adjustments, Thank you for your advice.
shopping guide: you said it reflects that we have with the company, it reminds us once again thank you. Because our company has been in the clothing to work on quality and service, hoping to provide better clothes to the customer, so although we have gifts is not very flexible, but customer satisfaction is still high, is also introduced to help us turn a lot. But still thank you for your reminder, if there is a new program out gifts, I will immediately report to you. May I ask you here today mainly to see. . . . .
view: shopping guide questions should help us focus on the problem never point to help promote the transfer of the direction of transactions.
scene 75 Why do you sell the brand, have not had a discount season started.
error response
× 1. no way, now doing good business doing it.
× 2. so that you can buy more cheap ah.
× 3. We are going to market new goods, and now up to dispose of.
× 4. do not know, companies ask for a discount do not you?
problem diagnosis
shopping guide strategy
not push customers to buy into any kind of explanation is the negative behavior. In the present case, shopping guide can tell customers in advance of-season discount of reasons, particularly the key is off season discount shopping guide can be used as a promotional reason to convince customers to buy. This is the shopping guide staff should have a positive explanation, but also shopping guide should do.
language templates
shopping guide: Yesterday, I also have a customer with such a question raised. In fact, this is mainly because our clothing selling particularly well, size is not homogeneous in many styles, so the company specifically instructed our early customer feedback. You can take this time to buy some more, or a few days even if you like, not necessarily the size for your friends.
shopping guide: This morning, there is also the customers that have talked to me. In fact, this is mainly because the relationship between changes in the weather, the company to meet the seasonal needs of customers, so early to make flexible adjustments, which can in time to meet the needs of customers.
shopping guide: Yes, this year we actually relatively early clearance season, you really care, at once observed. Is that, because this year the goods we sell so quickly, so time for a corresponding discount in advance some of it. . . . . .
four-point
Wang
not push customers to buy any explanation of the process are negative line smoke.
Scenario 76
sales every year I buy every so many clothes you should give me a special discount.
error response
× 1. I want to Yeah, but the company policy is like that.
× 2. just because the old customers, so you have a low discount.
× 3. is really no way, if I can not give you?
× 4. a customer to buy more than you, we the discount.
× 5. is not a question of how much you buy, the company policy is like that.
problem diagnosis
The.
shopping guide customers often have the vanity. Any customer are paying attention want to be shopping guide, I hope to be considered a big store customers, store the most respected people. Such as a shopping guide should meet customer psychology, make the best use to meet the customer’s vanity.
present case, the shopping guide can be the first to thank the long-term support for customers to shop, try to improve relations with old customers. In fact, often do a good job with customer relations make things difficult for customers to reduce the degree of the customers more receptive to the views of shopping guide. Second, emphasizing the advantages of their own clothing, if possible in the form of gifts can also be used to solve them.
language templates
shopping guide: Thank you for supporting us over the years. In fact, you know the reasons for each brand are not the same discount, and we are more concerned about the company is able to provide any quality clothes and service to customers, after all, is only part of the purchase price factor. If the clothes do not like it, I would like you will not be considered cheap, you think so? Hello, fancy clothes like this is very suitable for you … … (starts to shift the focus to introduce the clothes)
shopping guide: Yes, which I of course know that I have for you several times, as long as some time will remember you not see it. In fact, I think you did not insist on an 8 fold or 9 fold, so be it, I send you a small gift, will allow you to surprise, please wait … … (to shift the focus to the gifts up)
shopping guide: (smiles relative) Thank you very much for your support, but really very sorry, because our company has always been very honest pricing, and this is the same as many as Hello customers may trust Our reasons, so the price really want to ask you bear with me and support. However, I will immediately report to the company of your proposal, if a large customer discount program out, I will contact you immediately. May I ask you today, what came here to Watch … … (starts to shift the focus to the clothes up)
four-point
Wang
vanity customers are doing a good job in fact help to improve customer relationship with the degree of customer
sales scenario 77 compared with the shop opposite the VIP card you offer a discount too little
error response
× 1. now sell clothes, not the profits have been high.
× 2. I’m sorry, VIP has been the most favorable.
× 3.VIP almost all the discounts, too bad no where.
problem diagnosis
shopping guide strategy
questions for their own customers do not expect to have to be satisfactorily resolved immediately, this is often not the most important, it is important that they want to get our full attention and have a good treatment. Remember: the attitude of dealing with customer objections and form is much more important than dealing with the problem itself. This shopping guide should meet the psychological needs of customers, and then Bishijiuxu to continue their own sales process!
language templates
shopping guide: Thank you very much before the consistent support of our shop, I will reflect your comments to the company, for large customers like you, can give a special VIP services, even if not reflected in the discount on can also be added in other services. Thank you for your really such a good reminder, today you came here to See What’s clothes … …
shopping guide: Yes, your consumption I know, you are important to our customers, we face several times a year should see above it, are old friends. Your comments I will immediately reflect to the company, I believe the company will attach importance to this matter, because a good customer like you really much, so you can rest assured that as long as the company policy about, I must inform you the first time. Really thank you! May I ask you today is to see … …
do not expect customers to solve immediate problems, they just want attention and have a good account of
sales scenarios 781, good, if not discount it, that you wear the jewelry on the model given to me
error response
× 1. I’m sorry, that is not for sale.
× 2. If to you, I will be the boss Masi.
× 3. that I do not have this power.
× 4. If given you, I’ll lose yourself.
problem diagnosis
You so that the customer may be speechless, but the psychological feeling very bad, feeling bad, it is possible to abandon the purchase. .
shopping guide strategy
do not think that When you confidently of times customers hate you, not in front of customers face to the customer, then the shopping guide will never be a winner, so we should learn to disrespect amends, Tegretol forgive, ways to make customers feel comfortable, feel very face, feeling that he is the person most worthy of respect! In fact, customers are reasonable, as long as we clear the situation to the customer, most customers will understand us. If the customer is being unreasonable, it must be unreasonable our customers, we must work not done properly.
the present case, in view of the clothes were very satisfied customer, shopping guide done with the opposition should promptly take the initiative to use the method proposed transaction turnover assumptions.
language templates
shopping guide: Miss, you really discerning. In fact, many of our customers are like the jewelry, so we are working with the company proposed to turn it into promotional gifts to serve our customers, so the company decided, I will inform you the first time, okay? (Ranging from fully answered) Thank you for your support of my work, in fact, to wear this dress really fits your body, this is the most important, you think so? , I now this dress to your bag, the cashier over there … … (assuming that the method request transaction)
shopping guide: Miss, I now like you to like it, so I understand your feelings. Only company uniform order these accessories, to decorate our store, I know as an old customer, you will understand. Of course, I will put this information back to the company, I hope next time to meet your needs, your satisfaction, where the first Thank you for your support of our work! Come, let me help you pack up the clothes … … (assuming that the method request transaction)
shopping guide: Miss, you did make me embarrassed. On the one hand, I really am very sorry, but the company uniform to order these accessories, to decorate our store; the other hand, this dress to wear on your body is really very nice, no matter the color, style or type and version of your body and skin are very match. Miss, to find a suitable and like the clothes themselves is not easy, in fact, I think this is the most important, you think so?
four-point
Wang
customers are reasonable, and if it must be unreasonable not to do our work
sales scenarios 792, near the XX than your clothes shops (dealers) to sell high price
error response
× 1. We are the Company Guide.
× 2. Our Guide is the price.
× 3. unlikely yo, I look up and see.
× 4. not yo, in which case I do not know.
problem diagnosis
shopping guide strategy
customers are reasonable, so you only need to tell the difference between direct sales stores and distributors customers, and sincerely request the customer understanding.
language templates
shopping guide: What you said this I know, because we are here is corporate owned stores, either from staff service, store image, or after-sales maintenance is directly responsible for the company, so the price There is indeed slightly higher than the dealer a little bit, I believe that you must also understandable.
shopping guide: Oh, I will explain to you. I am sorry, we are not the same with the agents, because it is directly from the headquarters of the store, so we really can not in price competition with the dealers, but we are in the service and management will be more reflect our values. I believe you buy clothes not just consider price a factor, you think so?
shopping guide: I feel you still quite like this dress, and this dress really is very suitable for you. But I’m really sorry, we are corporate owned store, so we did the price a little higher than the dealers. I believe you also know to provide better service, it will have more input, so this should please a lot of understanding.
four-point
Wang
when customers ask us, say
sales scenarios to play 80 a month if you lower the discount, I will find you return or makeup
error response
× 1. I can not guarantee this.
× 2. Da Buda off the company have the final say.
× 3. we have no way to really discount.
× 4. You say, I did not dare to sell you.
problem diagnosis
will drop, you take it or leave it clear they want the best, that time I do not care. Way to deal with all of the above are not really for the customer to solve the problem, but merely a simple deal, and not to provide customers a reason to buy, it will not be able to promote customer to deal. If the customer shopping guide when shopping for clothes clothes will be passed to the customer discount information, customers desire to buy will be greatly reduced.
shopping guide strategy
shopping guide customer is in fact not be persuaded, the customer may only be persuaded themselves. Shopping guide to do is make it a positive for the customer looking for reasons to take action of the heart, and continue to stimulate customers to mobilize their enthusiasm and desire to purchase. In the present case, clothes shopping guide in the end do not clearly tell the customer will not discount, but be sure to explain the reasons for discount clothes, and stressed that the resulting adverse consequences to customers and customers can now buy now enjoy the benefits.
language templates
shopping guide: Oh, you are joking, most happy to chat with you! But rest assured that you, our customers based on a responsible attitude, so if there are no special conditions such as code breaking, season, then we sell the clothes are generally original, and our brand has always been the case, which we also confidence … … What does this dress so you are ready to go back or bag wear it?
shopping guide: Yes, if you see the same clothes discount, if my heart will certainly be a bit uncomfortable. But you know, brand discount in the garment industry is inevitable sometimes, as in broken code, or deal with stocks when the season because fewer models, and the season is about to have, so have the potential to play a number of discounts, but we also difficult to estimate in the end will not discount a discount or specific time. But anyway, sometimes to buy clothes is the same with our grocery shopping, fresh is always more expensive, you say? So you think you wear to go back to it, or bag it?
shopping guide: Oh, I can understand your thoughts, to buy their own clothes to wear clothes for some time and find discounts, and my heart really uncomfortable. However, you may also know that the clothes are generally discounted soon last season’s styles, buy back or not to wear fashion, or can not wear a few times is the only place where the wait until next year to wear, so if you think so, then in fact You are still very cost-effective to buy, you think so? You look back it is so worn or packed it?
four-point
Wang
customers always will be to convince yourself that you can do is to guide customers to contact the pain and interests